FRANCHiSE iNFO

HATCHING YOUR OWN CHICKEN LICKEN

AS WE ALL KNOW, THE EGG CAME FIRST

PERHAPS WE SHOULD START AT THE BEGINNING, HATCHING THE CHICKEN LICKEN NEST EGG. THAT IS, THE GOLDEN OPPORTUNITY TO CREATE A NEST THAT WILL SEE JUMBO RETURNS FOR YEARS TO COME. BECAUSE, AS A POTENTIAL FRANCHISE OPERATOR, WE REALISE THAT YOU'LL FOCUS YOUR ATTENTION ON HOW YOU PLAN TO GENERATE SUBSTANTIAL SHORT-TERM TURNOVER, TO RECOVER YOUR INITIAL INVESTMENT, THEN PLAN TO CONTINUE TO REAP SIZEABLE RETURNS OVER A LONG PERIOD OF TIME. MORE THAN THAT, AS YOUR FRANCHISE GROWS, THE FACT THAT YOU'D LIKE TO SEE YOUR FRANCHISE APPRECIATE IN VALUE, BASED LARGELY ON SUBSTANTIAL PROFIT GENERATION. UNDERSTANDING THESE THREE KEY AREAS OF FRANCHISE DEVELOPMENT HAS ENSURED THAT CHICKEN LICKEN EXCELS BEYOND OTHER FRANCHISES AS THE TRIED AND TESTED NEST EGG.

LEARN FROM US, LOOK AFTER YOUR NEST.

OF COURSE, SOME OF OUR FRANCHISES HATCH BETTER RETURNS THAN OTHERS. SO IT FOLLOWS THAT, GIVEN THE OPEN CULTURE OF CHICKEN LICKEN, THE LARGER AND MORE SUCCESSFUL FRANCHISEES WILL GLADLY SHARE THEIR EXPERIENCES WITH YOU. ADD THAT TO OUR COLLECTIVE LEARNING, SPANNING OVER THREE DECADES, AND YOU'LL AGREE THAT OUR CHICKEN LICKEN FRANCHISE OFFERING IS MORE THAN SIMPLY PUTTING OUR SIGN ON YOUR DOOR. IN FACT, ANOTHER ATTRIBUTE OF OUR ONGOING SUCCESS IS A SCOPE OF THE SERVICES THAT WE PROVIDE TO FRANCHISEES, FAR EXCEEDING THAT OF SIMILAR SOUTH AFRICAN OPERATIONS. THIS MAY EXPLAIN WHY, AS A COLLECTION OF FRANCHISEES, WE'VE GROWN FROM STRENGTH TO STRENGTH SINCE 1981.

DESIGNED TO BEST SUIT YOUR PARTICULAR NEEDS, CHICKEN LICKEN OFFERS THE FOLLOWING:

THE CHICKEN LICKEN STORE

STORES HAVE THE FULL MENU COMPLEMENT AND ENOUGH FLOOR SPACE FOR PATRONS TO LINGER LONGER - USUALLY SITUATED NEAR OR IN SHOPPING MALLS AND SUBURBAN ENVIRONS.

THE CHICKEN LICKEN STORE WITH FLY-THRU

THE FLY THRU IS A VERSATILE NEW COMPONENT TO CHICKEN LICKEN THAT CATERS TO THE DRIVE THRU MARKET, AND IS AN ADDITION TO OUR CHICKEN LICKEN STORE.

BUILDING THE NEST EGG

BEYOND THE SERVICES OF PROVIDING YOUR FRANCHISE WITH UTENSILS, AND ARRANGING FOR THE TIMELY DELIVERY OF LICENCED CHICKEN LICKEN PRODUCTS AND INGREDIENTS, WE ALSO PROVIDE EXTENSIVE TRAINING, STORE DESIGN, SEATING FOR ALL STORES, ADVERTISING, POINT OF SALE MATERIAL AND COUNTLESS OTHER IMPORTANT EXTRAS. ALL THE GOODS AND SERVICES PROVIDED BY CHICKEN LICKEN ARE INCORPORATED IN THE FRANCHISER'S FEES DETAILED BELOW.

THE SET UP COST FOR A CHICKEN LICKEN STORE IS R3 000 000.00, MINIMUM DEPENDING ON THE LANDLORD CONTRIBUTIONS AND THE STORE YOU CHOOSE TO BUILD. THE INITIAL FRANCHISE FEE IS R150 000.00.

CHICKEN LICKEN EXTRACTS A ROYALTY FEE (6%) AND ADVERTISING SHARE (6%) THAT ACCOUNTS FOR 12% OF THE FRANCHISE'S TURNOVER.

PLEASE NOTE: CHICKEN LICKEN DOES NOT PROVIDE FINANCE, THOUGH FINANCIAL ORGANISATIONS NORMALLY REQUIRE THAT THE APPLICANT PROVIDE APPROXIMATELY 60% OF THE LOAN.

MAINTAINING THE NEST EGG

IN ORDER TO GUARANTEE CONSISTENCY, OUR PRODUCT CONTINUALLY UNDERGOES STRINGENT RANDOM QUALITY CONTROL TESTING. THIS ENSURES THAT EACH AND EVERY CHICKEN LICKEN MEASURES UP TO OUR EXCELLENT REPUTATION FOR TASTE, SUPERIOR HYGIENE LEVELS AND ULTIMATELY, VALUE-FOR-MONEY.

OUR AUDITING DEPARTMENT ALSO CONDUCTS REGULAR AUDITS TO MAXIMISE YOUR RETURNS AND MAINTAIN AN EXCEPTIONAL PROFIT MARGIN. INCORPORATED IN MAXIMISING YOUR PROFIT MARGIN IS CHICKEN LICKEN'S CENTRALISED BUYING POWER, ENSURING THAT ALL PRODUCTS ARRIVE AT YOUR STORE ON TIME AND AT THE LOWEST POSSIBLE COST.

IN SHORT, CHICKEN LICKEN IS A TOTALLY INTEGRATED INVESTMENT PACKAGE THAT OFFERS YOU CONSTANT HIGH RETURNS BY SUPPLYING A TOP QUALITY PRODUCT TO THE STEADILY GROWING QUICK-SERVICE RESTAURANT MARKET.

PACKING ALL THE NEST EGGS TOGETHER

CHICKEN LICKEN HAS ESTABLISHED ITSELF AS ONE OF SOUTH AFRICA'S LEADING BRANDS, A COMMODITY THAT TRANSLATES INTO CONTINUED SALES. IN REAL TERMS, CHICKEN LICKEN'S POSITIONING, AS THE BEST QUALITY AT A LOWER PRICE MEANS THAT, SHOULD THE ECONOMY FALTER, YOUR FRANCHISE WON'T SUFFER LIKE THE OTHER FLY-BY-NIGHT FRANCHISES. PROOF OF CHICKEN LICKEN'S RESILIENCE TO NUMEROUS RECESSIONS MAY BE INDISPUTABLE, HOWEVER THE TRUE REASONS FOR THIS ALSO LIE IN THE FACT THAT THE FRANCHISE'S HEALTHY PROFIT MARGINS ARE CALCULATED TO RUN AT OPTIMAL LEVELS, FROM BOOM TO RECESSION.

THIS MEANS FRANCHISEES EXTRACT A HEALTHY AMOUNT OF NET EARNING, YET SUSTAIN THAT INCOME OVER A LONG PERIOD OF TIME. AGAIN, CHICKEN LICKEN'S GREATEST OFFERING COMES FROM HONING THIS EFFICIENT WORKING MODEL OVER THREE DECADES FILED WITH EVERY CONCEIVABLE TWIST AND TURN. NOW, AS WE PIONEER A NEW MILLENNIUM, THE BRAND OFFERING WILL BE BOLSTERED WITH ENTRY INTO BIGGER MARKETS.

TRADITIONALLY A LEADER IN THE BLACK MARKET, CHICKEN LICKEN NOW CONTINUES TO OPEN DOORS TO NEW MARKETS BY SIMPLY OFFERING A UNIQUE VALUE-FOR-MONEY PRODUCT THAT IS THOROUGHLY ENJOYED. COMMUNICATION IS ALSO EVOLVING TO MEET THE ASPIRATIONS OF A LARGER MARKET WHICH MEANS, WHILE A DISPROPORTIONATE AMOUNT OF FAST-FOOD FRANCHISES DISSECT SMALL EURO-CENTRIC NICHE MARKETS, OURS WILL EMBRACE THE NATION WITH OUR SOUL FOOD.

FLOCKING TO YOUR NEST EGG

6% OF YOUR TURNOVER WILL GO TOWARD THE ADVERTISING SHARE. NATURALLY THIS SHOULD BE WELL SPENT TO BOOST THE BRAND AND DIRECTLY INFLUENCE INCREASED SALES. MORE IMPACT AT POINT OF PURCHASE, MORE VISABILITY, MORE CONSUMER BUY-IN AND A BIGGER, STRONGER, CREDIBLE BRAND IS WHAT WE STRIVE FOR FROM OUR COMMUNICATION.

AS A PART OF A LARGE COLLECTION OF FRANCHISES, YOUR SHARE TRAVELS FAR FURTHER WHEN YOU CONSIDER THAT YOU'LL GAIN EXTENSIVE TELEVISION AND RADIO EXPOSURE, AND ALL PROMOTIONAL AND POINT OF SALE ITEMS, NOT TO MENTION REGULAR STRATEGIC AND RESEARCH REPORTS THAT WILL HELP GUIDE YOUR BUSINESS IN THE RIGHT DIRECTION.

SO, WITH THE COLLECTIVE POWER OF ALL THE CHICKEN LICKEN OUTLETS, YOU CAN AUTOMATICALLY SEE THE BENEFITS OF LAUNCHING ON GRAND SCALE TO CONSUMERS WHO TRULY ENJOY THE TASTE OF CHICKEN LICKEN.